AMERICAS - Screen and digital printing association FESPA will launch a Brazilian edition of its trade expo after forming a joint venture with Latin American events company APS.
FESPA Brasil will be co-located with APS’s ExpoPrint Digital 2013 at the Expo Center Norte in Sao Paulo from 13 to 16 March 2013. Under the JV, FESPA and APS both retain a 50 per cent stake in the new expo.
According to FESPA, the new event offers visitors a comprehensive showcase of the latest screen, digital and textile innovations in wide format printing, garment printing and digital signage. ExpoPrint Digital will remain focused on transactional printing, direct mail, variable data printing, digital publishing, digital label and packaging. The show, held every four years, attracts 35,000 visitors.
“We’ve been evaluating this market for several years and liaising with local trade associations to understand the opportunity and demand for FESPA’s event proposition,” FESPA Exhibitions and Events MD Neil Felton said. The joint venture between FESPA and APS will be directed by Felton and APS director Alexandre Keese.
“We feel this partnership model with a leading show organiser in the region is the best, allowing us to combine APS’s Brazilian market knowledge and contacts with our recognised global expertise in delivering content-rich visitor experiences for wide format printers,” Felton continued.
“Brazil is recognised as one of the world’s most rapidly developing economies, and the FIFA World Cup and Olympics will deliver a huge boost to this already vibrant marketplace for wide format print.”
FESPA Brasil 2013 will be based on the trade association’s existing events blueprint and encompass educational features tailored to the Brazilian market’s specific requirements. These will include a FESPA Brasil Conference, Planet Friendly programme of environmental content, a Brazilian Hall of Fame, a Brazil Wrap Cup vehicle decoration event and an applications showcase.
APS is the appointed organiser of the main ExpoPrint on behalf of exhibitors association Afeigraf. APS also licenses the ExpoPrint brand for its more regular ExpoPrint Digital event.
“ExpoPrint is a strongly established brand in Brazil and we are all confident that by co-locating FESPA Brasil with ExpoPrint Digital, we can offer regional visitors fresh perspectives,” Felton added.
Brazilian sales and event operations will be managed by the local Brazilian APS team, while international sales and marketing will be managed by the FESPA team from the UK.
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