Extra kit in the PCO toolbox from Thailand, as TCEB launches its EXPOINFO Platform

The Thailand Convention and Exhibition Bureau (TCEB) is launching a new platform called EXPOINFO, an initiative aimed at strengthening the country’s exhibition industry as well as commiting support to local industries.

Last month TCEB hosted a workshop at the Queen Sirikit National Convention Centre (QSNCC) in Bangkok under the title, ‘Driving Exhibitions to Competitive Edges’.  The idea was to highlight the importance of digitalisation in the industry. At the event, Mr. Attaphon Thenthaisong, chief operating officer of Eventthai, demonstrated the potential of the EXPOINFO platform.

The EXPOINFO platform leverages the power of technology, Big Data, and accurate research to gather comprehensive exhibition data on B2B, B2C and B2B2C events in Thailand. Designed for Professional Exhibition Organisers (PEOs), the platform is designed to help  them make the most effective use of data and insights.

EXPOINFO tools for precise strategic planning include gap analysis of 14 major industries across Southeast Asia and an ability for organisers to get accurate data about their events in real-time.

The project is run in collaboration withs pecialist exhibition  industry consultancy MBB Consulting Group.

For more information about EXPOINFO click here

Photo: Ms. Chanita Rujirakornsakul, project manager at Event Thai Co., Ltd; Mr. Attaphon Thienthaisong, COO at Event Thai Co.,Ltd,; Mr. Duangdej Yuaikwarmdee, Exhibitions Department director at TCEB; Matthias Tesi Baur, CEO &fFounder at MBB Consulting Group