Features

So you think you know exhibitions? FeaturesWorld

EW asks three senior executives what they think our potential audience should know about the way global exhibitions are evolving, as featured in the latest edition of Exhibition World (Issue 3 | 2018), online now. Aida Lutaj CEO, Expocity Albania Exhibitions stimulate economic development, advance national and regional industries and increase opportunities for foreign investments. By creating this platform locally, we help SMEs develop and add...

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Realising potential Expert OpinionFeaturesWorld

Kai Hattendorf, UFI managing director, raises big questions and reflects on different discussions in his most recent UFI Column featured in Exhibition World (Issue 3 | 2018), online now. The second quarter of the year is the busiest time of the year for most of us, and it is not different for the UFI team. Whether it’s travelling to our own events and membership meetings around the...

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Backed by the ministries AsiaFeatures

TCEB’s Nichapa Yoswee gives us a peek at the inner workings of her new collaboration with ministries to help pitch for tradeshows, as featured in issue 2 | 2018 of Exhibition World. The world of convention and exhibition bureaus can be divided into those who view exhibitions as essentially business tourism, and those who view it (rightly) as a function of industry. Nichapa Yoswee, the...

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Going global EuropeFeaturesWorld

Germany is home to many of the world’s leading events, but now more than ever it is taking its shows abroad.  – Words by Antony Reeve-Crook While many of the world’s largest private organisers are based in the UK, the biggest shows in the world take place in Germany. According to AUMA, the German exhibition industry association, two thirds of the world’s leading international trade...

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Making it look Easy FeaturesWorld

Håkan Gershagen reflects on 45 years of exhibition experience, and the evolution of the industry as we know it today  – Interview by Antony Reeve-Crook “When I started out on my first exhibitions industry job in 1973 as an outsider and entrepreneur, the front of the sales brochure in my hand showed a photo of the venue and inside, the shows we sold. And B2B,...

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