MCEC appoints director of marketing and communications Australasia

Melbourne Convention and Exhibition Centre (MCEC) has appointed Carolyn Johnson as director of Marketing and Communications. She will take up her new role on 9 July 2018. Johnson worked most recently at hospitality, tourism and sport fund Hostplus, where she was head of marketing and had previously held a number of senior marketing positions with brands including Pacific Brands and Crown Resorts. MCEC chief executive...

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SITE’s new CITP certification exam to be offered at IMEX America AmericasWorld

The Certified Incentive Travel Professional (CITP), a new, designation for mid to senior level incentive travel professionals offered by Society for Incentive Travel Excellence (SITE), is to be offered at IMEX America later this year. Since its launch at IMEX Frankfurt last month, the programme has seen 25 incentive professionals already earning their CITP designation. Registration is open for the Vegas public sitting of the CITP exam,...

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Trade talk: Italian trade fair sector in 2018 EuropeRegion

Earlier this month, Italy’s AEFI hosted a government advocacy event in Rome; Exhibition World attended the event, with Iain Stirling, global portfolio director on the panel (pictured below). EW caught up with AEFI to find out more about the Italian trade fair sector in 2018. Regarding the digital infrastructure, Fiera Roma made a huge investment in its Wi-Fi network and high speed fibber optic cable...

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CEIR releases part three in How to Grow Attendance series AmericasWorld

The Center for Exhibition Industry Research (CEIR) has announced, 19 June, the release of the third report in its newest series for attendee marketers, How to Grow Attendance. Report Three: Messaging that Resonates and Delivers identifies the three primary ingredients of marketing messaging that help drive attendee growth.  “Report Two explains the importance of using an array of tactics that line up with a target audience’s media...

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