Trade and peace: exhibitions role in international relations Expert OpinionWorld

Creating large international events does a great deal for the industries concerned. But such gatherings have greater political implications. How do business events help international relations? Nothing marks the relevance of this better than a sitting US president travelling to Hannover, Germany, this year, to open the Hannover Messe with German chancellor Angela Merkel. Next to the ceremonial items on his agenda, president Obama spent...

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Creating impactful engagement Expert OpinionWorld

Event planners spend most of their time trying to engage people, both before and during the events they create. But in this digitally enabled age, where content can be created and captured at our events, and then published online at the press of a button with increasing simplicity, shouldn’t we be spending more time tailoring our events for exploitation after the doors have closed? Eventagist...

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