PERFECT CAPITALISM

When you look back at forecasts of the way businesses were supposed to be operating today, you’ll find many widely-accepted predictions that simply never came to be. The paperless office. The people-less city – a world of people sitting alone in living rooms, connected to each other by a screen. But what about the future for exhibitions? Does emerging technology, improved connectivity and access to information lessen the need for getting out to trade events?

VNU EXHIBITIONS EUROPE: ARE WE DONE YET?

Every product or service has a limited life. Some exist for decades as market leaders. Others, like cellphones or computers, might only manage a couple of months.

WHAT MAKES A TRULY INTERNATIONAL EXHIBITION?

INTERVIEW: CHAIRMAN AND CEO OF REED EXHIBITIONS, MIKE RUSBRIDGE

When it comes to influencers on the international exhibition stage, you can’t get much bigger than Reed. The company claims more than seven million people participated in one of its 460 events in 36 countries last year. These cover everything from luxury items such as jewellery and travel to trade shows about mining, logistics, energy, agriculture and pharmaceuticals.

AISLE FOR AN AISLE

Supermarket aisles and those found in the halls of exhibition centres around the world share more than one attribute in common. Both offer stands full of third party products, both laid out in such as way as to keep visitors moving through the venue, and both want to make sure when you do leave, you’ve kept the companies using the venue coming back for more.

Showing 1 to 5 of 92 Features