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EW speaks to Bob Moore, chairman of the International Exhibition...
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We desperately need to change our language, says Ovation Global...
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Communications Strategist Simon Maier asks why many event businesses...
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Former Brand Events COO Andrew Evans surprised many by joining UK...
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Exhibition World Issue 2 | 2012
Issue 2 | 2012

SAFE AND SOUND: INTERNATIONAL EXHIBITION LOGISTICS ASSOCIATES


EW speaks to Bob Moore, chairman of the International Exhibition Logistics Association (IELA) about the trio of logistics quality tenets: safety, sustainability and standards.

International logistics association IELA is pushing the tenets of safety, standards and sustainability harder than ever as it looks to its annual meeting in Barcelona. The rapid pace of development in the emerging markets brings with it the risk that best practice is forsaken for expediency and low cost. But this is a short-sighted goal; without quality control, the operators in these countries will become risky propositions for organisers of international events.


WE NEED TO SPEAK, AND THINK CLIENTS' LANGUAGE


We desperately need to change our language, says Ovation Global DMC’s Director of Strategic Partnerships, Hugo Slimbrouck.

Those of you who think we are working in tourism or travel need to change your view. We are in the business of conceptualising and creating meaningful and inspiring events that meet specific business objectives to which our clients aspire. This could be increasing sales, building loyalty or brand, creating unforgettable experiences and networking, launching a new product or rewarding top performance. But, in an ever-changing global business world, the most prized asset remains constant: excellent performance.


GETTING THE RIGHT MESSAGE?


Communications Strategist Simon Maier asks why many event businesses are so bad at communicating internally.

In this industry of event delivery or event management, and all points in-between, we should all


INTERVIEW: CENTAUR'S ANDREW EVANS


Former Brand Events COO Andrew Evans surprised many by joining UK organiser Centaur as its new exhibition MD in 2011. He discusses the move and ambitious growth plans plus his current industry fear.

How did you get into exhibitions?


SECURING TRADE


EW looks at how government cooperation is contributing to the success of EPOC Messe Frankfurt’s InterSec homeland security event in the Middle East.

A security show in the Middle East right now could, in theory, expect to do well on the back of the current unrest. There is after all much that needs to be secured in these times of upheaval and redress.


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