Expert Opinion

What is Blockchain and what we will do with it?
Expert Opinion / News / World
08 May 2018

What is Blockchain and what we will do with it?

Enrico Gallorini, CEO, GRS Research & Strategy, discusses Blockchain and its key role within the global exhibition industry. During the recent UFI European Conference in Verona, 2- 4 May 2018, the Digital Disruption Section introduced, for the first time, the theme of the Blockchain in the exhibition industry. In order to have a clearer introduction about this important theme, we interviewed Enrico Gallorini (CEO – GRS www.grsnet.it),...

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AIME: On board with change 
Australasia / Expert Opinion / News
30 Apr 2018

AIME: On board with change 

The Asia-Pacific Incentives and Meetings Expo (AIME) was held at the Melbourne Convention Bureau (MCB), 20-21 February. During the expo, Mash Media’s global portfolio director Iain Stirling chatted to Karen Bolinger, MCB’s CEO, about the latest business developments, and more.  Matt Pearce, Talk2 Media & Events, has taken over from Reed Exhibitions Australia as AIME’s new event organiser. Why Pearce? Matt Pearce has a depth of...

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On trend with tech
Expert Opinion / News / World
26 Apr 2018

On trend with tech

UK-based provider of exhibitions stands and displays, Skyline Whitespace, looks at key technology trends in the global events industry, including the emergence of customer mapping, how AR is changing and the use of drones. Adapt with Augmented Reality If you want to connect on a more immersive level with your target audience, Augmented Reality is a great way to achieve this. AR lets you hide content behind...

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Dealmakers
Expert Opinion / Features / News / World
24 Apr 2018

Dealmakers

Steve Monnington, managing director of Mayfield Media Strategies, writes about ‘Dealmakers’ in the latest edition of Exhibition World (Issue 2 | 2018). In my last column I looked at the upcoming acquisition of UBM by Informa which, if shareholders approve it, means that the resulting business will be the world’s largest exhibition organiser. It’s likely to happen by the middle of this year. Ascential are moving...

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Is bigger better?
Expert Opinion / Features / News / World
24 Apr 2018

Is bigger better?

In light of the recent UBM and Informa merger, Exhibition World asks ‘Is bigger better?’, exploring the opportunities and obstacles associated with the new mergers and acquisitions landscape.  Read the full feature below and the edited feature in the latest edition of EW (Issue 2 | 2018), here. Paul Woodward Chairman, Paul Woodward Advisory The proposed takeover by Informa of UBM has once again raised questions...

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Making the case for green space
Expert Opinion / World
13 Apr 2018

Making the case for green space

Fiona Churchill, regional conference & events manager, Jockey Club London, turns attention to health & wellbeing, namely the benefits of hosting an event at a venue with vast outdoor spaces. Over the past few years, workplace wellbeing has crept up the priority list for event organisers in the meeting and events industry. As a result, the demand for venues and facilities has shifted to focus more...

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From West World to exhibitions’ world
Expert Opinion / Features / News / World
10 Apr 2018

From West World to exhibitions’ world

Kai Hattendorf, UFI managing director, writes about future proofing exhibitions, and more, in his UFI Column featured in the latest edition of Exhibition World (Issue 2 | 2018), online now. One of the hottest tickets at the South by Southwest (SXSW) festival in Austin earlier this month was for the chance to step into and experience the saloon from the TV series “West World” – a...

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Six tips for a more eco-friendly event or exhibition
Europe / Expert Opinion / News / Region
06 Mar 2018

Six tips for a more eco-friendly event or exhibition

UK-based provider of exhibitions stands and displays, Skyline Whitespace explains how exhibitions can be both economical and eco-friendly, and also looks at how your exhibition and/or event can effortlessly fit into your green marketing strategy. Going green, being more eco-friendly and watching your carbon footprint, are all phrases that every business has to take more seriously. While the benefits are environmental, going ‘greener’ can also help you boost...

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Beer more discerning
Expert Opinion / Features / News / World
05 Mar 2018

Beer more discerning

Millennial 20/20 co-founder Simon Berger gives his tips on selecting a premium brew, and avoiding mass-drunkeness by, for example, selecting a 10 per cent ABV imperial IPA to accompany your hors d’oeuvres. 1. Consider your audience’s taste Is the audience comprised of hop-heavy beer geeks, lager-sipping beer consumers, wine drinkers or a mixed group? Knowing your audience is the first step to picking the right...

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Dealmakers
Expert Opinion / Features / World
05 Mar 2018

Dealmakers

Steve Monnington, managing director of Mayfield Media Strategies, writes about ‘Dealmakers‘ in the January 2018 edition of Exhibition World. His column looks at exhibition sector news, namely the UBM/Informa merger.  Exhibition sector news has been dominated by the announcement that Informa and UBM are in talks which would see Informa acquire UBM for a mixture of shares and cash. Given deadlines, by the time this column appears it...

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Is VR coming of age?
Expert Opinion / Features / News / World
27 Feb 2018

Is VR coming of age?

As Star Wars VR experience Secrets of the Empire captures public attention worldwide, EW asks if Virtual Reality has reached a tipping point. Shaun Wilton Head of facilities at Shooting Partners The Star Wars VR experience does a few things especially well. The concept of layering was great. They handled the 3D depth cues perfectly, and the audio comes from different directions convincingly, prompting you...

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