Expert Opinion

Blog: New ways of thinking with blockchain
Expert Opinion
13 Jul 2018

Blog: New ways of thinking with blockchain

“For the first time, one internet user is now able to transfer a unique piece of digital property to another internet user” By Enrico Gallorini – GRS Research & Strategy ~~~ In the last three decades we have experienced the power of technology in creating connections, even where previously it seemed impossible. In particular, we have grown accustomed to widespread and near-constant internet access, that...

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Taking a brand off the page and into the real-world
Expert Opinion / News / World
13 Jul 2018

Taking a brand off the page and into the real-world

What should your brand look like, and what should your audience feel, when they pour through the doors at your event? Exhibition World speaks to Ben Turner (pictured), founder and MD of UK-based creative events agency WONDER London, who talks through the agency’s unique research project. At WONDER London, we are the masters of real-world brand representation. Lifting your brand, off the page and into...

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Navigating foreign waters
Expert Opinion / Features / News
03 Jul 2018

Navigating foreign waters

Lumière du Soleil’s Svetlana discusses the pitfalls of using the same marketing campaign material in multiple destinations. We operate in an age whereby international marketing is easier than ever. We have access to almost unlimited information, market entry procedures in many countries are relatively transparent and the success of numerous transnational corporations acts as an incentive for other companies to take this path. In the...

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A new digital model for the tradeshow industry
Expert Opinion / News / World
01 Jul 2018

A new digital model for the tradeshow industry

AMR executive chairman Denzil Rankine on new ideas, new revenue streams and new skillsets in tomorrow’s digitalised exhibition industry. Look at a photograph of a tradeshow 10 or 20 years ago. It looks much the same as most today; plenty of big stands plenty of profit for the organiser. But don’t be fooled. The audience has changed. Visitors used to travel to trade shows to...

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Realising potential
Expert Opinion / Features / News / World
19 Jun 2018

Realising potential

Kai Hattendorf, UFI managing director, raises big questions and reflects on different discussions in his most recent UFI Column featured in Exhibition World (Issue 3 | 2018), online now. The second quarter of the year is the busiest time of the year for most of us, and it is not different for the UFI team. Whether it’s travelling to our own events and membership meetings around the...

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Aida Lutaj discusses the Balkans’ trade show sector
Europe / Expert Opinion / News
11 Jun 2018

Aida Lutaj discusses the Balkans’ trade show sector

Aida Lutaj, CEO, Expocity Albania speaks to Sarah-Claire Picton about the Balkans’ trade show sector, looking at how the industry has changed and what key industry innovation and projects are fuelling this change. I took over the role at Expocity Albania, last year (May 2017), with the goal to scale the brand and grow it into a number one regional player. We are based out...

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State of the global events market: Tips, insights and trends
Expert Opinion / News / World
30 May 2018

State of the global events market: Tips, insights and trends

Following her trip to IMEX in Frankfurt in mid-May, Masha Boh (pictured), business development manager at The Brewery, discusses the state of the global events market – offering tips, insights and trends. What is the state of the global events market? IMEX18 felt busier than usual, with buyers from all over the world congregating in the German financial capital. The most common clients I met were from...

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M&A activity going strong as events industry approaches critical juncture
Expert Opinion / News / World
29 May 2018

M&A activity going strong as events industry approaches critical juncture

The events industry, with many recent examples, remains attractive to strategic and financial buyers – why is investment booming in this space? Eric Lawson-Smith, a partner focused on Media and Internet at M&A advisory firm Arma Partners, explores this question addressing M&A activity. Consolidation has been a prominent and recurring theme in the B2B events sector over the past 18 months, cropping up most recently...

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What is Blockchain and what we will do with it?
Expert Opinion / News / World
08 May 2018

What is Blockchain and what we will do with it?

Enrico Gallorini, CEO, GRS Research & Strategy, discusses Blockchain and its key role within the global exhibition industry. During the recent UFI European Conference in Verona, 2- 4 May 2018, the Digital Disruption Section introduced, for the first time, the theme of the Blockchain in the exhibition industry. In order to have a clearer introduction about this important theme, we interviewed Enrico Gallorini (CEO – GRS www.grsnet.it),...

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AIME: On board with change 
Australasia / Expert Opinion / News
30 Apr 2018

AIME: On board with change 

The Asia-Pacific Incentives and Meetings Expo (AIME) was held at the Melbourne Convention Bureau (MCB), 20-21 February. During the expo, Mash Media’s global portfolio director Iain Stirling chatted to Karen Bolinger, MCB’s CEO, about the latest business developments, and more.  Matt Pearce, Talk2 Media & Events, has taken over from Reed Exhibitions Australia as AIME’s new event organiser. Why Pearce? Matt Pearce has a depth of...

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On trend with tech
Expert Opinion / News / World
26 Apr 2018

On trend with tech

UK-based provider of exhibitions stands and displays, Skyline Whitespace, looks at key technology trends in the global events industry, including the emergence of customer mapping, how AR is changing and the use of drones. Adapt with Augmented Reality If you want to connect on a more immersive level with your target audience, Augmented Reality is a great way to achieve this. AR lets you hide content behind...

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Dealmakers
Expert Opinion / Features / News / World
24 Apr 2018

Dealmakers

Steve Monnington, managing director of Mayfield Media Strategies, writes about ‘Dealmakers’ in the latest edition of Exhibition World (Issue 2 | 2018). In my last column I looked at the upcoming acquisition of UBM by Informa which, if shareholders approve it, means that the resulting business will be the world’s largest exhibition organiser. It’s likely to happen by the middle of this year. Ascential are moving...

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