EventsPass and FFAIR announce strategic partnership in North America

Ticketing and registration systems specialists EventsPass and UK-based event technology platform FFAIR have have announced a strategic partnership that marks FFAIR’s debut in North America.

For EventsPass, this partnership represents a commitment to client revenue growth inline with the ticketing registration platform’s marketing tools and data insights.

EventsPass and FFAIR say their common goal is to offer exhibition organisers more control, flexibility, and adaptability via their platforms.

Adam Jones, CEO at FFAIR, said: “Partnering with EventsPass delivers on our goal to deliver exceptional customer experience and make exhibiting and sponsoring easier. It is an excellent opportunity to add value to our customers, ensuring a seamless integration between FFAIR’s exhibition management platform and EventsPass’ ticketing and registration technology.”

”We want to partner and integrate with best-in-class event technology,” said Melissa Ooi, chief operating officer of EventsPass. “FFAIR creates opportunities for event and exhibition organizers of all kinds, just like EventsPass does. I’m excited to have our team introduce this platform to North America.”

EventsPass already serves the Fort Lauderdale International Boat Show, the largest in North America with over 100,000 attendees; the ASM International Beer, Food & Wine Festival, where over 500,000 digital drink vouchers are sold and processed; plus Premiere Beauty Shows.