A global provider of B2B social e-commerce, Balluun offers white-labelled solution for trade show organisers or trade associations to launch industry-specific B2B marketplaces, where wholesale buyers and sellers can connect, engage, and transact.
Balluun has significantly strengthened its mobile footprint and improved user experience across all its online marketplaces with the Balluun365 release. Focus areas include optimising conversion, the customisability of each platform and the overall user experience to better serve thousands of wholesalers and drive their sales even more effectively.
For over 50,000 customers, the Balluun domains are now even easier to use, have a more stylish look and a number of new key features. Highlights of Balluun’s latest release includes a fully responsive website across smart phone/tablet/desktop devices; a new user interface design that can be customised for each white-labelled marketplace, and streamlined processes for product upload and order capture.
Deepak Gupta, COO at Balluun and Michelle Ma, VP Strategic Initiatives at Balluun, shed light on the latest Balluun release...
Gupta comments: “Over the past 18 months, we have unveiled major product innovations around B2B matchmaking, lead generation, and mobile event apps bridging the online and offline.
“This release marks another important milestone in Balluun’s product evolution. It completes our mobile offerings, and sets a solid technical foundation as we expand our product and solution portfolio in B2B social commerce,” adds Gupta.
Users of Balluun-powered B2B marketplaces now can easily use the site on all mobile (iOS and Android) and desktop devices with a new sleek UI.
Michelle Ma says: “Version 2.0 is a complete redesign of the product with many feature and user experience enhancements. Key improvements in shopping, showroom management and order capture are based on significant user research and close collaboration with industry domain partners.
“We expect the new version to significantly lift user engagement and key conversion metrics across all marketplaces,” concludes Ma.
