Following a blackout at the Consumer Electronics Show (CES) Las Vegas, companies including Huawei, Tesla, Oreo and Intel took to Twitter to boost their brand messaging.
Much of the sprawling Las Vegas convention centre lost power at around 11:15am local time, shutting down brightly lit company booths and darkening rooms used by hundreds of journalists covering CES. Emergency lights stayed on, and backup batteries kept wireless internet connections functioning.
CES organisers restored power in the venue within minutes to the centre’s South Hall, but other areas took longer. Power was fully restored at 2:10pm, CES said in a statement.
— Oreo Cookie (@Oreo) January 10, 2018
— Intel (@intel) January 10, 2018
This is America:
Outrage as tech toy convention in Las Vegas loses power.
— Mike Sington (@MikeSington) January 10, 2018
— Brian Lent (@BrianLent1) January 10, 2018
— Drew Stearne (@drewstearne) January 10, 2018
— Jeff Wetherbee (@TexasJeffW) January 10, 2018
— jacksfilms (@jacksfilms) January 10, 2018
That was a very smart act of self-promotion by @HuaweiMobile at the #CES2018 during the #CESblackout…. Loved it#tech #smartphones #HUAWEIMate10Pro #CES cc @Huawei @HuaweiPhones pic.twitter.com/X3nQSb69kJ
— Shaan Haider (@shaanhaider) January 12, 2018