Brands get creative following CES blackout AmericasWorld

Following a blackout at the Consumer Electronics Show (CES) Las Vegas, companies including Huawei, Tesla, Oreo and Intel took to Twitter to boost their brand messaging.

Much of the sprawling Las Vegas convention centre lost power at around 11:15am local time, shutting down brightly lit company booths and darkening rooms used by hundreds of journalists covering CES. Emergency lights stayed on, and backup batteries kept wireless internet connections functioning.

CES organisers restored power in the venue within minutes to the centre’s South Hall, but other areas took longer. Power was fully restored at 2:10pm, CES said in a statement.



Tom Hall

Editor, Exhibition World