Robin Carlisle, managing director of Mobile Promotions, talks to EW about his recommendations for making your automotive exhibition stand out
Home to Heritage
We are one of many global nations in love with and fascinated by the motor car. The car’s industrial heritage and freedom of movement ensures car brands excel at the huge development opportunities the strong market demands. Appreciating not just mobility, but the full sensory attacks of sound, smell, style, fashion, spectacle and colour, we continue to grow into a sophisticated audience for car shows and auto exhibitions.
The motor industry is an exciting sector to be immersed in, one that has never taken its foot off the innovation pedal, our live events have successfully championed the design work, research and pioneering ideas that help drive us all forwards. From futuristic, electric drive, hybrids and other fuel-efficient vehicles, promoting driverless cars or exploring what the next stage of affordable, everyday models is likely to be, good auto shows place futuristic design and innovation strongly alongside the car ranges available today.
Perhaps more than any other exhibition sector, automotive creates a wealth of globally-recognised and new icon brands that throw their support behind live events staged to support B2B as well as consumer engagement. Be on the lookout for the best. EW
22 Sep 2017