USA - The respective tourism agencies of Pittsburgh and Cleveland, VistPittsburgh and Positively Cleveland, have partnered in a joint marketing program to drive tourism from one city to the other.
Residents in each city will be offered discounts on attraction tickets and "GetGo" gift cards, which can be used for hotel discounts. Both agencies will also dedicate a portion of their advertising budgets toward each other to attract both business and localised tourism.
"The focus of the campaign is on the similarities between the cities, but with a nod to the unique qualities each has to offer," says VisitPittsburgh's executive director of tourism and cultural heritage, Tinsy Lipchak. "Ohio is Pittsburgh's number-one feeder market, and we expect that this marketing promotion will attract even more visitors from the Buckeye State."
Deep funding cuts to tourism promotion in both cities also drove the partnership and, in Pittsburgh's case, the pooled marketing efforts will be directed toward direct mail, radio, online and magazine advertising. The cities will also leverage their sports rivalry by targeting some of the marketing efforts around minor and major league baseball games, including a Pittsburgh Pirates-Cleveland Indians match in mid-June.
Picture courtesy of destination360
