The Experience Agency (TRO) has announced a new service focusing on creating experiences in the retail environment.
Michael Wyrley-Birch, COO EMEA, said: “The launch of TRO Retail is a very natural extension to our core business and provides us with an exciting opportunity to venture into an emerging experiential territory. We know consumers are now heading into stores armed with online research. They know prices, specifications, and all available options. The experience that they have with a brand at the final moment, or during a crucial decision making period, can make all the difference in converting them to purchase. It boils down to trust. And what TRO Retail can create is a real, authentic brand experience when and where it matters the most.”
The creation of TRO Retail emphasises the agency’s aim to take experience into the retail sector, both nationally and internationally.
Retail experience director Ben Taylor, who returns to TRO after four years supporting the start-up of two retail ventures, added: “TRO has already seen great and measurable success creating experiences in retail. We can provide a full service offering in-house – from strategy, design, creative technology development, build and production right the way through to provision of brand ambassadors. But it is our proven expertise in telling a brand story through experience that we believe will add true value for our clients – crucially at the point where sales can be made and real ROI can be measured.”
TRO Retail will launch with immediate effect and the agency expects to showcase its full service at the Retail Design Expo on 9-10 March at Olympia London.
