EUROPE - Reed Exhibitions has partnered with Deutsche Messe to combine their promotional products trade fairs PSI and Promotional World.
From 2014 onwards, the new exhibition will be jointly organised under the new name PSI Promotional World.
Deutsche Messe’s Promotional World was previously held alongside the Hannover Trade Fair. The organisers have decided to maintain “the platform for important business contacts between industry and the promotional products sector” by continuing to hold the event parallel to the Hannover Trade Fair, in even numbered years. In the odd years, PSI Promotional World will be held alongside CeBIT.
"This cooperation opens up a unique opportunity, especially for the promotional products trade, to present itself professionally within the environment of the most important industrial trade fairs worldwide, to gain new business customers and to make better known the strengths of the promotional article and its effect on the marketing mix", said PSI CEO Michael Freter.
The PSI Show is supported by the PSI - Promotional Service Institute, the largest association of the promotional products industry in Europe, in which promotional product suppliers and distributors have been organised for over 50 years. The event will continue to take place in Dusseldorf, attracting 1,000 suppliers and around 20,000 visitors.
“At present, the promotional products industry achieves 20 per cent of its total turnover of €3.47 billion euros US$4.61) with major clients from the industry in Germany. A proportionate quantity, which can definitely be increased,” said Freter. “With the new cooperation between the PSI and Promotional World, all competencies of the market are being combined.”
The 2014 edition of PSI is developing its trade show experience with a ‘products presentation’ entrance area.
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