IMEX Frankfurt 2024 has been running 14-16 May at the city's Messe and organisers were expecting 4,000 buyers on the show floor this year.
The exhibition's vibrant Day One itinerary featured highlights of the industry's latest innovations, such as fresh efforts towards sustainability and issues around Gen Z recruits.
The show featured some unique marketing techniques, including new IMEX branded shoes. Our gallery, below features, some stand out moments from the 2024 show.
