AMERICAS - Clarion Events North America (CENA) has launched ExpoProducción, a trade show aimed at the apparel and sewn products manufacturing industry in Mexico and Central America.
ExpoProducción, CENA’s second launch event, will premiere in February 2013, supported by the Cámara Nacional de la Industria del Vestido and the Mexican industry publication, MexCostura.
According to both groups, the garment manufacturing industry in Mexico is experiencing significant growth as domestic demand increases and an increasing number of US orders move back to Mexico.
The new exhibition is expected to bring together leading companies from the apparel and sewn products equipment and machinery marketplace, along with both domestic and international textile manufacturers, technical textiles and fibre manufacturers, as well as service and parts suppliers.
Initial plans are to hold the event annually at the World Trade Center in Mexico City, with the inaugural show scheduled for 6-8 February 2013.
“This show will be the only one of its kind in Mexico and will focus on delivering superior value and assistance to the garment and sewn products manufacturing market in this important and growing region,” said CENA president David Audrain.
“Mexico City is not only the heart of Mexico and the headquarters for most of the major producers, but it is also a pivotal location to bring the whole Central American and Caribbean industry together.”
The new show marks a return to a familiar sector for Audrain, who produced several shows in similar markets including the launch of the revised Bobbin World show in 1998.
The secretary general of the International Apparel Federation, Han Bekke, also advocated the new event, saying: “The apparel supply chain is rapidly changing because of new techniques in manufacturing and vending of apparel products.”
“These developments may not be ignored if you want to stay competitive,” he said. “The ExpoProducción exhibition is offering a perfect overview of state-of-the-art machines, software and services and participation is therefore highly recommended by the IAF.”
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