UFI picks GES for European Conference

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UFI the Global Association of the Exhibition Industry has chosen GES as its global digital partner to drive attendee engagement at its events in 2018.

Poken by GES will deploy its smart exhibition technology at UFI’s major international events, including the European Conference in Verona, and the 85th Global Congress, set to be held this year in St Petersburg on 31 October - 3 November.

The new partnership follows the successful delivery of the 84th Global Congress in Johannesburg and the CEO Summit in Cannes. Poken’s NFC-powered smart badges and content-sharing touchpoint technology provides lead generation for sponsors and exhibitors, and behaviour-based data for organisers.

Kai Hattendorf, managing director and CEO of UFI, said: “We are very happy to continue this digital partnership with GES. The smart exhibition technology that Poken brings to our events combines visitor insight with a more interactive experience for our participants.”

Jason Popp, EVP of International, GES, said: “It’s great to see our partnership with UFI evolve as the exhibition industry embraces the digital age. We have received some incredible feedback from leading organisers and industry peers on GES’ smart exhibition technology, and I look forward to seeing it drive the sponsor, exhibitor, and attendee experience at UFI’s events in 2018.”

Poken and UFI’s current event collaboration is at the Asia Pacific Conference in Kuala Lumpur on 1-2 March. Read more UFI updates post, here.