TRO creates interactive exhibition for Just Eat Takeaway

UK-based live events and experiential experts TRO has launched an interactive exhibition for its client, Just Eat

The agency has been busy developing the ‘Just Eat Neighbourhood’ concept, aimed at bringing together the client’s global B2B marketplace and partner service offering under one roof.

The new concept will be launched at the Internorga trade fair, taking place in Hamburg, 8–12 March. Last year, the event welcomed 80,000 visitors.

Attendees will be encouraged to actively participate across the tradeshow floor, through interactive touch points such as a business health check pharmacy, the Just Eat family home, brand merchandise shop and a special UEFA European league trophy display.

The agency has previously worked on various Just Eat projects including 2022 and 2023 UEFA football finals.

Rob O’Siochain, head of growth, TRO, said: “The team are so proud to be taking this concept into reality, signalling a more immersive, innovative approach to creating meaningful engagement and active participation in a business environment.”

Femke Welhuis, global manager partner activation & LMV, Just Eat Takeaway, added: “The agency’s interactive and creative concepts are truly captivating and will no doubt help our visitors fully immersive themselves in the Just Eat Neighbourhood.”

TRO delivers thousands of event days around the world every year – from global fan festivals to local pop-ups – for a range of clients including Just Eat, BMW Group, De’Longhi and Under Armour.