Trifecta Collective acquires TRANSACT trade show from the Electronic Transactions Association

TRANSACT a market-leading annual event in the payments processing industry, has been acquired by trade show platform, the Trifecta Collection from the Electronic Transactions Association (ETA). This year’s event, which was held 17-19 April at the Mandalay Bay Convention Center in Las Vegas, featured more than 250 exhibitors and 3,000 attendees and the 2025 show is scheduled to take place 2-4 April, 2025 at the same venue. The event rotates between Las Vegas and Atlanta. 

“Partnering with Trifecta and GreyLion paves the way for elevating TRANSACT to unprecedented levels of quality and value,” said Jodie Kelley, the ETA’s chief executive officer. “We are excited to collaborate and continue expanding the show for many years to come as we seek to better serve the payments and fintech industry and further position TRANSACT as a market-leading event.” 

Rick McConnell, CEO of Trifecta Collective, said: “I am delighted to welcome TRANSACT to Trifecta’s portfolio. This vibrant and influential show is a testament to ETA’s strategic efforts in building a strong, reputable brand within the fintech industry. We eagerly anticipate leveraging our partnership with ETA and our experience in the trade show industry to further propel TRANSACT’s success.”

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Nick Curci of investment bankers Corporate Solutions in Westport, Connecticut was the exclusive advisor to the ETA in arranging, structuring and negotiating this transaction. The company said it has sold 431 trade shows, 148 consumer shows, 158 trade publications and 478 digital properties for its clients.

This is the third transaction Corporate Solutions has closed with Trifecta Collective in the last two years. The prior two transactions were: (1) North American Trailer Dealer Association, NATDA Trailer Show, and (2) the International Mass Timber Conference.

“This is another great acquisition for Trifecta Collective as the TRANSACT brand adds strength, scale and diversification to their existing multi-sector trade show business portfolio,” said Curci.