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Tarsus Group celebrates a return to live B2B events in China

Global B2B media group and exhibition organiser Tarsus has announced that it has successfully delivered six exhibitions over the course of just five weeks in China – a key territory for the business. The safe running of several face-to-face events across key verticals in the wake of Covid-19 can be seen as a positive indicator for a wider recovery in the global events industry while also demonstrating the capacity for live business events to be run in a safe and compliant way.

Kicking off on 10 July with the Automotive Aftermarket Industry and Tuning Fair (AAITF) ,Tarsus China went on to deliver SIUF The International Brand Underwear Fair, the Zhengzhou Medical and Dental Fair, the West China Dental Show, Hometex, the Home Furnishing Expo and, most recently, Guangzhou Prolight + Sound. The organiser says all six shows demonstrated positive results and strong turn-outs. The combined events hosted almost 4,000 exhibitors and 220,000 visitors over 380,000sqm of exhibition space.

The organising teams in Tarsus China worked closely with venues and event partners to ensure that the most stringent of health and safety requirements were delivered on-site and to meet all measures put in place by the Chinese government.

John Liu, CEO Tarsus China, said: “The health and safety of our customers, attendees and staff guided every decision we made when planning and running these shows; while we were very keen to get back to staging events we wanted to ensure that we could do it safely and successfully.”

Liu added that it had been “exciting for us as a team to get a feel for what events are going to look like in the future and we were delighted to incorporate a hybrid model at some of our shows, such as Hometex, to enable customers who could not physically be there to still participate.”

Tarsus Group CEO, Douglas Emslie commented:  “I want to congratulate our team and partners in China for a fantastic run of events over the past few weeks. I think it’s fair to say they have given all of us a much needed boost of confidence and reason for optimism as we find our way forward on the back of the pandemic. Tarsus China have demonstrated that not only can B2B events be delivered safely but, moreover, that there is significant pent up demand for exhibitions and that we have a vital role to play in supporting industries as they seek to recover, innovate and rebuild supply chains in this very challenging period and beyond.”