Pet Fair SEA reschedules, going virtual for 2021 with physical show set for February 2022

Facing ongoing uncertainty with regards to business travel within Asia, the organisers of Pet Fair SEA (southeast Asia) have adjusted their event schedule for 2021, producing a 12-month virtual roadmap for their exhibitor and buyer communities ahead of the rescheduled live tradeshow in Bangkok, Thailand, 16-18 February, 2022.

The slow Covid-19 vaccine rollout and ongoing uncertainty with regards to global business travel, organisers say, led them to reassess their Pet Fair SEA plans for 2021. As a result, VNU Asia Pacific (Bangkok, Thailand) and VNU Asia (Shanghai, China), took the decision to postpone the physical tradeshow (originally scheduled for October 2021) to February 2022. It will take place at the Bangkok International Trade & Exhibition Centre (BITEC).

For 2021, the organisers’ virtual roadmap envisages three fully virtual events accompanied by various online conferences centered around Pet Fair SEA’s mission to create an ASEAN pet industry hub for distribution, retail and sourcing of pet food, pet supplies and veterinary products.

The first event will be ‘Pet Link Asia - Buyers' Club’, organised by VNU Exhibitions Asia, 18-21 May, 2021. The four-day virtual event will feature a comprehensive match-making programme for international product, procurement and sourcing managers with top pet industry suppliers from all over Asia.

The year’s second virtual event will be ‘PreConnect by Pet Fair SEA’, 24-25 June, 2021. The first edition of PreConnect in October 2020 united 60 exhibitors with over 500 pet industry buyers. PreConnect will serve as a market test opportunity for brands newly arriving to South East Asia ahead of the live show in February 2022. A third edition of ‘PreConnect’ is planned to follow later in Q4 2021.

“Pet Fair SEA is a newly launched event and as such, we are particularly committed to meet the highest standards both in terms of exhibitor’s ROI and visitor’s satisfaction. We have therefore decided to adapt the schedule now, so we can ensure planning certainty for all involved stakeholders and at the same time be able to meet the high expectations towards the premiere,” said Pet Fair SEA Project Leader Johannes Kraus. “Nevertheless, the global pet industry is currently seeing new record-highs and industry suppliers as well as demand side are increasingly utilising digital event formats for their current business development. In this context, we are excited to continue providing our virtual value platforms to the industry throughout 2021.”

Pet Fair SEA is the South-East Asian edition of the ‘Pet Fair Network’, with shows in Shanghai, Beijing, Guangzhou, and Bangkok. With Thailand ranking the 4th largest pet food exporting country worldwide, the show furthermore serves as a Global Pet Food Sourcing Hub.

More information on Pet Fair SEA and the upcoming virtual events can be found at

The Pet Fair Network Schedule

Pet Fair Beijing (Beijing)                       19-21 May, 2021
Pet Fair Asia (Shanghai)                       18-22 August, 2021
Pet Fair South East Asia (Bangkok)      16-18 February, 2022