GERMANY - IMEX has published its post-show hosted buyer survey. The research was collated from 1,000 hosted buyers from the 2010 show, at Messe Frankfurt in May.
Seventy nine per cent spent over 12 hours on the show floor and a quarter over 16 hours at the meetings exhibition. They placed orders of US$450m with exhibitors during the exhibition and expect to place $2.2bn of business with IMEX exhibitors in the next 12 months, a 20 per cent increase on last year’s estimates following the show.
Forty per cent of IMEX hosted buyers confirmed they have budgets in excess of $1m per year. Over one quarter of respondents said that up to 40 per cent of their meetings at the show were with new companies they had not previously done business with.
When asked which market trends or services caught their attention, a number of first-time and regular visitors picked out new technology innovations, the online delivery of educational content, a focus on CSR and green meetings, plus innovative incentive and event solutions which ‘touch the senses’ or focus on the art and culture of a destination.
