UK-based Expo Stars MD Lee Ali and Mike Pye, MD of marketing consultancy Mike Pye + Co, have announced the launch of E5 Interactive, an assessment-based marketing and technology company.
The new company aims to "support businesses in generating better qualified sales leads, including during virtual events and face-to-face tradeshows and exhibitions".
Based on five core factors of successful sales and marketing campaigns, end game, emotion, empathy, education, and energy, E5 Interactive develops a bespoke, interactive scorecard for each client. As well as sharing an interactive quiz with delegates during virtual or face-to-face events, businesses can also host the tool on their websites, social channels, or send links directly via email marketing campaigns. Prospects answer a number of questions before receiving a personalised report. Designed to be a lead magnet, the scorecard helps businesses generate and qualify sales leads, as well as educate their potential customers.
Ali added: “Businesses often struggle to differentiate themselves in a very crowded market especially at virtual and live exhibitions. In addition to that, engaging attendees at events from the initial chat to closing the sale effectively has always been a challenge. Assessment-based marketing solves this challenge. It enables businesses to demonstrate their expertise and offer real tangible value, while helping them to learn more about their prospects. It opens the door to proactive and highly valuable conversations with potential customers who are already pre-sold and emotionally invested in the business.”
