Messe Frankfurt launches seven brand events in Central Asia

Global exhibition organiser Messe Frankfurt will extend its footprint in the Central Asian market by establishing seven new show brand events in Tashkent, Uzbekistan. The company announced the big launch at a press conference in Tashkent attend by (L-R in photo): Eugen Alles, member of the board, Business Media Europe Ltd; Stephan Kurzawski, member of the Board of Management, Messe Frankfurt Group and Ms Dilfuza Samandarova, general director, Business Media Central Asia.

Uzbekistan’s strategic location as a crossroads of Europe and Asia positions it as a promising trade gateway and transportation hub, facilitating the economic development of neighbouring countries and access to the wider region. The company says it hopes a stronger presence in the market will promote business opportunities and foster the sustainable development of pillar industries, including cosmetics, textiles and clothing, automotive, logistics and transportation.

Wolfgang Marzin, CEO of Messe Frankfurt Group, expressed his confidence in the extension of the company’s Asia portfolio in the region: “As a global leader in the trade fair industry, our strategic manoeuvre in Central Asia should be a key indicator of the potential for greater economic globalisation. The region is a connecting point between Asia and Europe, and lies within China’s Belt and Road, an initiative geared towards enhancing the integration between economies. In this regard, countries like Uzbekistan play an important role in linking the east and west; its robust consumer market, opening political and business landscape, as well as geographical location, make it an attractive trading partner and investment destination.”

Stephan Buurma, Member of the Board of Management of Messe Frankfurt Group, added: “Uzbekistan is rising as a hotspot for textiles; while it is already one of the world’s largest exporters of cotton, there are also opportunities to import and invest in the modernisation of the textiles and clothing industry. Our market analysis also reveals a gap in trade fair activity for the automotive aftermarket despite the industry being an important pillar in the country’s manufacturing sector.”

“Based on the business environment, Messe Frankfurt can lend its support with the introduction of seven brand events covering the Consumer Goods, Mobility & Logistics, and Textiles & Textile Technologies industry clusters. We will cooperate closely with our trusted partner Business Media Central Asia (BMCA) on this business expansion. The company is already an established organiser of Automechanika Astana and Futuroad Expo Astana. With their local resources and our international network, we are in a strong position to launch these events successfully into the market.”

The line-up of new shows includes:

  • Automechanika Tashkent; Futuroad Expo Tashkent; and, Scalex Tashkent: 23–25 October 2024
  • Heimtextil Uzbekistan; Texworld Tashkent; and, Apparel Sourcing Tashkent: 6–8 November 2024
  • Beautyworld Central Asia: 21–23 November 2024.

Uzbekistan is the largest market in Central Asia and is expected to increase due to population growth, rising incomes and the modernisation of economic and industry sectors.

The country already heavily exports precious metals, textiles and agricultural produce. Notably, it imports machinery, equipment, means of transportation, and vehicle components from foreign trading partners. There has been a push to attract overseas investment with incentives such as tax benefits, reduced import duties and simplified procedures for overseas investors.

For more information about participating at the seven brand events in Uzbekistan, visit:

Automechanika Tashkent; Futuroad Expo Tashkent; and Scalex Tashkent:

Heimtextil Uzbekistan; Texworld Tashkent; and, Apparel Sourcing Tashkent:

Beautyworld Central Asia: