Kerry Prince appointed brand director in Reed Exhibitions restructure

Reed Exhibitions has appointed Kerry Prince (pictured) as the new brand director of UK-based Reed Exhibitions. The newly formed brand team will consolidate the global organiser’s B2B and Reed Travel Exhibitions divisions and will be responsible for curating the portfolio of event brands, including Arabian Travel Market (ATM).

Prince said she was looking forward to leading this new team. “B2B and the travel and events industries have faced enormous challenges since the start of the pandemic but we are looking forward to planning for a post-Covid recovery period.

“This year, our priority is to deliver physical events that are as Covid safe and secure as possible and also offer ‘exhibitor not present’ and/or remote access options for our audience who cannot join us in-person.

“I’m looking forward to continuing to support the sectors with whom we work on the road to recovery and long-term growth.” 

Prince has more than 20 years of experience in the corporate event sector. She started her career in New Zealand and has also worked in Australia, China, the US, Barbados and the UK. She joined Reed Exhibitions in 2015 and has held leadership positions across the company’s B2B events, including two years as portfolio director for Reed Travel Exhibitions’ IBTM Events portfolio. 

Prince will join the UK’s Exhibitions Leadership Team and report to Anna Dycheva-Smirnova, who was appointed CEO of Reed Exhibitions UK earlier this year, in addition to her role as CEO of Russia, Turkey and the Middle East.

Dycheva-Smirnova said: “Kerry has been a valued team member since she joined Reed six years ago and I’m delighted that she has accepted this new challenge.”