The Exhibition Think Tank (ETT) has announced its new Exhibition Strategies and Innovations mission, which will kick off with a Think Tank on 3 February. It is part of a series of ETT events throughout February and March, and provides an opportunity for industry professionals to share their insights, knowledge and experiences to discover new exhibition strategies and innovations.
The online sessions begin on 3 February with the Think Tank: ‘What has changed in the strategy process in our industry’ It will explore what are the main components needed to a successful strategy and how our industry can move forward and innovate. A second strategy session will follow on the 17 February. Both sessions will be at 12.30 UK Time.
A separate Panel Discussion: What needs to change in the exhibition strategy? on 15 February, will offer insights from three speakers and, later in February, ETT will present a Workshop to work with the participants on the strategy challenges raised in the previous sessions and attempt to create a future in this time of change where looking at strategy is crucial.
