AFM to move to Las Vegas in November

The American Film Market (AFM) is moving to Las Vegas this November, having  taken place in Los Angeles and Santa Monica area since 1981.

In 2023, the event had moved from its longtime home at the Loews Hotel in Santa Monica  to the Le Meridian Delfina, a venue that proved unpopular with many, mainly due to the layout.

Palms Casino Resort in Las Vegas, which will host the 2024 edition, and has a 14 -screen multiplex and 170,000 square feet of dedicated conference and events space. 

Las Vegas has proved popular with organisers due to its domestic and international flights from over 160 locations, and hails the city’s extensive dining, sleeping, entertaining and shopping opportunities.

The Independent Film & Television Alliance (IFTA) and its Board of Directors, which operates AFM, announced the move for what will be the 45th edition of the market, which will run 5-10 November.

“After extensive research, discussions with the Board and invaluable feedback from stakeholders, this move underscores our determination to evolving AFM to meet today’s industry needs,” Clay Epstein, IFTA chairperson and president of Film Mode Entertainment, said.

“We’re delighted to extend a warm welcome to the American Film Market,” Cynthia Kiser Murphey, general manager of Palms Casino Resort, said. “The AFM’s needs and our offerings make for a perfect match and we look forward to hosting the AFM participants this November.”

AFM is a major a marketplace for production/acquisition, financing, distribution and sales in the independent motion picture and television industries.