Messe Berlin has been officially awarded membership of the World Tourism Alliance (WTA).
WTA members include national tourism associations, influential tourism enterprises, academic institutes and other institutions from around the world.
The news comes ahead of ITB China, an international Messe Berlin spin-off set to take place from 15-17 May in Shanghai.
Both parties say the partnership will help strengthen the communication between the global and Chinese travel industry. Through cooperation and the support of the WTA, they hope to foster sustainable tourism growth in China.
The WTA truly plays a unifying role in the drive for global cooperation and development in tourism.
Dr. Martin Buck, Senior Vice President, Travel & Logistics Messe Berlin, commented: “In this multi-layered world the WTA truly plays a unifying role in the drive for global cooperation and development in tourism.
"Its message of integration and cooperative dialogue has convinced us in the same way as leading tourism representatives, destinations and institutions around the world. As the world’s leading Travel Trade Show we share this vision too”.
WTA’s Secretary-General, Mr. Liu Shijun attended multiple events at ITB Berlin. He met with David Axiotis, General Manager of ITB China and Dr. Martin Buck to talk about possible initiatives and projects.
Shijun commented: “We are very much honoured that Messe Berlin has joined WTA and confident that with its expertise and experience we can build a more competitive and responsible tourism industry for the benefit of all."