Brand communications agency INVNT is launching a new collaboration agency named HEVĒ, dedicated to crafting ‘performance content’.
INVNT says this content will be narrative-led, data-fueled and designed to deliver higher levels of engagement and value for its partners.
Two-time Emmy and three-time Webby award winner, Chris Hercik, will lead HEVĒ as CEO. Hercik was the former Chief Creative Officer and co-founder of Meredith- owned branded content shop, The Foundry.
HEVĒ will collaborate with proven creators, strategists, innovators and producers, under a flexible business model designed to cut through layers and increase quality and impact for brand and media partners.
HEVĒ CEO Hercik said: “I’ve spent my career dreaming up and delivering big, bold, emotional stories that channel the DNA of brands. Now, in partnership with INVNT, HEVĒ will combine that hard-hitting creative work with the latest in predictive analytics.
This will enable us to efficiently and effectively deliver the right message to the right audience, in the right way, right place and right time, every time. Yet still unafraid to be just a little bit wrong in the pursuit of a great idea.”
Scott Cullather, CEO, INVNT said: “While HEVĒ will grow independently within INVNT, it is structured to both complement and enhance our overall offering for clients.
“This means brands and organizations can now leverage both INVNT and HEVĒ to create stronger, more meaningful relationships with their most important audience segments, across every touchpoint.”