Logo beMatrix

IBTM Arabia partners with ICCA Middle East to host MICE Knowledge Platform


IBTM Arabia has announced the first details of the Knowledge Programme for its 2019 event, which will take place at Jumeirah Etihad Towers from 25-27 March.

New this year is a ‘MICE Knowledge Platform’ - two specially tailored sessions in association with ICCA Middle East.

The first session, ‘Business approaches across cultures’, will bring together panel members from across the MENA region to debate the cultural factors influencing how businesses communicate, cooperate and succeed.

In the second session, association and convention bureau panellists will explore international perceptions of the Middle East and investigate, how companies and destinations can be client focussed in our ever-changing business environment.

Senthil Gopinath, ICCA Middle East, commented: “ICCA’s business philosophy is built on the foundation of sharing knowledge about international association meetings, something our members have been doing for over 50 years.

“We extend this thinking into every type of business and knowledge exchange we’re involved in and IBTM Arabia is one of those events.”

Senthil adds: “The panel discussions are designed to raise awareness of the value of international meetings for destinations, venues, PCO/DMCs and other suppliers across the region, and to explore how to increase competitiveness and win more meetings business.”

Other confirmed details for this year’s event include additional activities for the Discovery Afternoon, in which attendees can network in a relaxed setting to build relationships ahead of their formal business meetings.

Held on day one of the event, this year it will include options to visit the Sheikh Zayed Mosque, the Louvre Abu Dhabi and to take part in a guided city tour and carry out site inspections of a select number of venues.