Madrid-based organiser IFEMA is to run a Latin American edition of its International Safe and Sustainable Mobility Exhibition, TRAFIC, in Medellin, Colombia, 13-15 June.
The new event will be a collaboration with Plaza Mayor Medellín.
The original ‘mothership’ show, TRAFIC 2019, will run 8-11 October 2019, at Feria de Madrid fairgrounds, where it has celebrated its last 15 editions.
With this new international expansion project IFEMA will increase its presence in Latin America, and it will do so with one of the main trade fair operators in Colombia, Plaza Mayor Medellín, which has 42 years’ experience of organising events and exhibitions in the country.
The organiser says it chose Colombia for its stability and level of growth, (4.8%), which is much higher than the average for the region. Medellín is an appropriate host city, having undergone one of the largest and best urban transformations and development, with optimal mobility criteria.
One of the main goals for this first TRAFIC Latin America is to combine suitable mobility in cities with urban planning, all while incorporating new technologies.
Sectors represented at TRAFIC Latin America are Mobility (traffic regulation systems; electrical vehicles and related installations, and parking space management and location); Safety (traffic control systems and road safety), and Urban Planning (urban equipment; road infrastructures, lighting and signage; road development and services; rehabilitation, maintenance and decoration, and Parks and Gardens).
TRAFIC Latin America will also host the first Latin American cities Forum during the show and designed to offer a cross-sectional approach to the urban world, taking into account all the figures that intervene in this environment, such as city planning, power and lighting, waste and recycling, transportation and accessibility, and so on.