The owners and producers of CES Asia give the lowdown on why, when ands how to plan an exhibition for the consumer electronics market.
Offer options
It doesn’t make sense for every bellwether company to exhibit, so offer other options.
Major technology companies participated in CES Asia by exhibiting, speaking, sponsoring or attending.
Don’t get in your own way
If starting up a sister event to an existing, successful consumer electronics show, it’s important to showcase new and different innovation to give people a reason to attend.
Fifty-seven per cent of exhibiting companies at CES Asia 2016 did not exhibit at CES 2016.
Differentiate yourself
Do your research and determine your focus. We spent more than five years analysing the market and saw there was a great need for an innovation event to showcase technological developments across various industries.
Media matters
Place an emphasis on attracting media and industry influencers to increase participant ROI at your consumer electronics event.
Major Chinese and U.S.-based media outlets, including Bloomberg, CNBC, Haymarket/STUFF, Shanghai Media Group (SMG), South China Morning Post (SCMP) and ZOL participated in CES Asia 2016 as media partners.
