Global exhibition research provider Explori has partnered with German consultancy adventics.
adventics will offer its own research agency services and support, with the Explori platform at its core, to exhibition organiser clients in Germany, Austria and Switzerland.
adventics’ clients will also have access to Explori’s global benchmarks, said to be the largest set of exhibition performance data in the world.
In addition to the UK, Germany, Austria and Switzerland, the Explori network now includes partners in the Americas, Middle East and North Africa, Italy and the Far East.
Organisers already contributing to the Explori benchmarks include Informa, ITE, Clarion Events, Messe Frankfurt, EasyFairs, Diversified Communications and Reed Exhibitions.
Explori CEO and founder, Mark Brewster said: “This partnership combines Explori’s global platform and data with adventic’s local support and expert knowledge of one of the world’s most important exhibition regions.
This exciting new collaboration enables us to take a big step forward in helping organisers to be the insight-driven leaders in their respective sectors”
The new venture will be led by adventics’ senior consultant and partner, Ulrich Besch, who has extensive experience in senior positions at a world-leading exhibition organiser. Besch and his team will be based in Munich and he added: “Listening to the audience is a key success factor for organisers and with Explori we found the best partner worldwide for this. Our clients in the “D-A-CH region” will strongly benefit from Explori´s unique platform and data since it will significantly help them to understand customer needs and derive the right strategies.”
Explori benchmarks more than 1,600 events globally, with 1.9 million survey responses conducted.
