Thebe Reed Exhibitions is to deliver an ibtm africa conference for this year’s event which will take place on Friday 8 April at the Cape Town International Conference Centre.
Both exhibitors and attendees of Africa Travel Week, which includes ILTM Africa, WTM Africa and ibtm africa, can attend the conference which takes place in the same venue as WTM Africa.
Organisers saw a gap in the market to deliver an education programme focused on business events, open to everyone attending all the events during Africa Travel Week. It will take place on Friday 8 April.
Supported by SAACI (South African Association of Conferences & Incentives), the conference will include meeting planners from South African corporates, association and agency buyers, plus suppliers from the meetings industry.
SAACI CEO Adriaan Liebetrau said: “Our theme for this year is ‘with knowledge, it’s possible’. We are therefore very excited to partner with ibtm africa in a new initiative to host the conference during Africa Travel Week which will bring together thought leaders of the business events sector as well as allow delegates to collaborate on many different levels in the months to come”.
A full day programme, by invitation, will focus on Africa. The sessions will include Amanda Kotze-Nhlapo, chief convention bureau officer (SAT) South Africa Tourism; Adriaan Liebetrau, CEO (SAACI) Southern African Association for the Conference Industry and Rashid Tofey, CEO MCI South Africa.
The conference agenda will cover content that includes technology, future trends, procurement and consolidation and expert thought leadership.
“This is an opportunity to give the Africa meetings community a new conference proposition delivering high quality content and education that blends the meetings and leisure industries under the umbrella of Africa Meetings Week.” said Carol Weaving managing director of Thebe Reed Exhibitions.
