Rossi Ralenkotter, president and CEO of the Las Vegas Convention and Visitors Authority (LVCVA), has been appointed to the Brand USA board of directors.
Brand USA is the destination-marketing organisation for the United States with a mission of increasing incremental visitation, spend and market share of international travellers.
Brand USA is governed by an 11-member board appointed by the Secretary of Commerce and represents various regions of the United States.
Ralenkotter has worked in the travel and tourism industry for 40 years and is currently a technical advisory committee member of the Nevada Governor Brian Sandoval’s Southern Nevada Tourism Infrastructure Committee.
Christopher L. Thompson, president and CEO of Brand USA, said: “Rossi Ralenkotter is one of our industry’s most respected and successful leaders, and we are thrilled he is a new member of the Brand USA board of directors.”
