EUROPE - Nice Events Scandinavia has partnered with Branschkansliet - the office of the Swedish Center of Trade Associations to launch a new exhibition and conference company, BraMässor Sweden.
According to Nice Events Scandinavia, the objective of the new company is to reach a significant market share of the Swedish exhibition market.
Björn Delin, CEO of Nice Events Scandinavia and CEO of BraMässor (pictured), said there is a lack of independent exhibition organisers in Sweden that can cater to the needs of various trade associations.
“We intend to fill this gap and become a major player in the Swedish exhibition market,” said Delin. “We are very excited to launch this company together with our partner. Branschkansliet, with its 40 trade associations, plays a major role when it comes to organising exhibitions in Sweden and is a perfect partner for an exhibition company,”
The company will offer its services to Branschkansliet’s 40 trade associations, and other Swedish associations, as well as launching its own events.
Earlier this year, Nice Events Scandinavia partnered with German organiser TEMA, co-locating the Machine-to-Machine (M2M) Summit Scandinavia and Embedded Conference Scandinavia (ECS).
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