EUROPE - Messe Frankfurt is claiming to be the world’s first trade fair company to become a certified premier small business partner of Google in Germany.
The exhibition organiser and venue’s inclusion in the program offers its customers AdWords campaigns and oversees them from the initial keyword selection to the final evaluation.
“By joining forces with Google, we can provide a new service for our customers, helping them to channel marketing expenditure efficiently and to generate new customers and additional visitors to their trade fair stands,” said Kai Hattendorf, vice president of Digital Business, at Messe Frankfurt.
“With their AdWords adverts, our customers can profile themselves right next to or above search results, thereby drawing the attention of users looking for information on Google."
The new service extends the range of digital products and services that Messe Frankfurt offers its customers under its Dexperty digital brand. These also include exhibitor and product portals, online banner advertising and smartphone apps.
“The Google AdWords Premier SMB Partner Program brings experienced sector specialists together with companies that are looking for experts to help them create, manage and optimise their online advertising campaigns,” said Michael Jäschke, head of channel sales at Google. “Messe Frankfurt can offer significant added value to exhibiting companies by using AdWords adverts.”
According to a representative survey among companies exhibiting at Messe Frankfurt, 40 per cent of exhibitors indicated that they could envisage using AdWords as part of their trade fair activities – and as many as 60 per cent of those who already have experience using AdWords would consider this option.
Messe Frankfurt has launched a new strategy and organisation division, to oversee further development of the group, which took effect on 1 October.
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