EUROPE - Reed Travel Exhibitions has revealed EIBTM will feature a new look and feel to the event ahead of a show floor redesign.
The organiser said the key driving force behind the new design and layout is to give the visitor and exhibitor experience a fresh appeal.
“With the exhibition evolving at such a rapid rate and with our 10th anniversary in Barcelona ahead, we felt that it was an appropriate time to make some big changes which will enhance the experience of all of our attendees,” said EIBTM operations manager Jennifer Booth.
Last year’s EIBTM achieved record hosted buyer numbers and included the launch of the EIBTM forum.
This year’s event will take place on 19-21 November at Fira Barcelona, with the EIBTM forum taking place on 18 September.
The organiser said the redesign aims to bring more balance to the exhibition floor, providing a better flow of visitor traffic to all areas. The piazzas on the show floor have been integrated following feedback from partners and the Advisory Board members.
“The EIBTM main aisle has become extremely congested over the years and so the new layout will ensure that all exhibitors have a continual flow of traffic moving past their stands and will ensure each of them gain the highest level of return on investment possible, as a result of their participation,” said Booth.
Reed will host its inaugural IBTM India on 12-14 September at the Grand Hyatt Mumbai.
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