CHINA - UBM Asia has made two senior appointments to increase its development in China.
Wolfram Diener has been brought on as senior VP at UBM Asia with effect from 1 November, while Zhang Xue Qiang comes aboard as MD of UBM Sinoexpo from 9 September.
Reporting to president and CEO of UBM Asia Jimé Essink and based in Hong Kong, Diener takes responsibility for driving UBM Asia’s growing business in Shanghai (UBM Sinoexpo and UBM China), as well as Beijing and Hangzhou. The appointment gives him control of the company’s jewellery portfolio, which comprises exhibitions in Hong Kong, China, Japan, India and Turkey, including the September Hong Kong Jewellery and Gem Fair (pictured), the biggest jewellery fair in the world. He also takes a seat on UBM Asia’s board of directors.
Diener was appointed GM of the Shanghai New International Expo Centre Company (SNIEC) in 2002 and in 2005 joined The Venetian in Macau as VP of convention and exhibitions.
Xue Qiang, who succeeds Wang Ming Liang as MD of UBM Sinoexpo, most recently worked at VNU Exhibitions Asia as MD, where UBM claims he delivered record profits for thecompany.
“Wolfram is a valuable addition to the already experienced Board of UBM Asia. Xue Qiang’s intimate knowledge of the China market and the company make him the ideal candidate to lead UBM Sinoexpo and a worthy successor to Wang Ming Liang,” said Essink.
"UBM Asia has been developing very rapidly for the last three years and this is a hugely exciting time for our fast-growing business. With their wealth of exhibition experience, Wolfram and Xue Qiang will ensure we are well placed to accelerate our growth and to take advantage of the many opportunities we see.”
Earlier this year UBM Asia promoted Mike Tan to the role of senior VP.
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