Imago expands IP Expo internationally

UK - Imago subsidiary Imago Techmedia is expanding its UK event IP Expo with two overseas launches in the next nine months.
 
IP Expo Africa, a partnership with Montgomery Africa, takes place at Sandton Convention Centre, South Africa, on 15 and 16 November, while IP Expo Sweden, held in partnership with Imago’s European partner EasyFairs Nordic, takes place at Kistamassan Stockholm on 9-10 May.
 
Imago has also hinted it may take the event to Nigeria, again with Montgomery Africa whichhas highlighted the country’s economic growth as a strong consideration for its future African events.
 
A spokesman for Imago confirmed that further IP Expo launches on other continents were planned for the next 12 months.
 
Launched in the UK in 2005, IP Expo is dedicated to professionals and end-users in the tech industry and brings together major players such as Cisco, EMC, HP, Microsoft, Vmware and Vodafone, as well as emerging startups from all aspects of information technology. It also includes seminars, workshops, technology labs and panel discussions.
 
Imago has also formed a loose working partnership with a US event it hopes will attract US tech executives to its IP Expo event at London’s Earls Court on 19 and 20 October.
 
ExecEvent, owned by US outfit Port Matters, will be held side-by-side with IP Expo, although it is not a formal co-location. ExecEvent is described as an ‘industry insider’ business development event, limited to 150 delegates and designed to maximise growth and profit potential for senior executives and VPs of vendor companies and high-level consultants.
 
The event is distinct from IP Expo’s own educational programme, which focuses on directors and decision makers helping to shape the cloud computing, storage, wireless, networking, virtualisation and security sectors. Earlier this week Imago announced Apple Computer co-founder Steve Wozniak will be the keynote speaker at this year’s event.
 
Commercial director at Imago Techmedia, Giles Mallon, said: "At IP Expo end-users can see how all the pieces of the technology puzzle fit together. It makes a perfect backdrop for an ‘industry insider’ event for the vendor and channel communities such as the ExecEvent."
 
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