German Messes partner for joint Russian event

GERMANY - Messe Frankfurt and Messe Düsseldorf will jointly organise an annual event for Russia’s sanitation, heating and air-conditioning technology sectors from next year.

The German organisers will merge ISH Moscow (Messe Franfurt) and SHK Moscow (Messe Düsseldorf) to run a single platform at Expocenter Krasnaya Presnya in Moscow (pictured) from 17 to 19 April 2012.

“With this combination of events, we have adapted the successful concept of an association of fairs used for ISH in Frankfurt to suit the Russian market,” said Messe Frankfurt Exhibition senior vice president Iris Jeglitza-Moshage. “The two ISH sections, The Bathroom Experience and Aircontec, perfectly supplement the range of efficient heating technology and renewable energies shown at SHK Moscow – and will therefore offer the sector the highest quality meeting place in Russia.”

Around 10,000 visitors are expected to attend the debut of the joint event.

Messe Frankfurt this summer claimed its international business reached a new high in 2010.

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