INTERNATIONAL - Emap UK and Mack Brooks UK have announced they will form a new joint-venture, Emap-Brooks International, to launch a range of international exhibitions.
The partnership will tap into Emap’s UK strengths and Mack Brooks’ presence abroad.
The two companies aim to launch 10 exhibitions during the next three years under the umbrella of Emap-Brooks.
Mack Brooks organises 18 events in Germany, France, Italy, Greece, India, China, Brazil, Singapore and the USA. Emap produces upwards of 300 business-to-business events including exhibitions, conferences, awards and summits.
Emap hopes to accelerate its international roll-outs and launches by combining its strong brands with Mack Brooks’ international network, distribution and operations.
“A number of Emap’s brands are well-suited to development in new markets, both in established and in emerging markets around the world,” said Mack Books CEO Stephen Brooks, pictured. “In order to launch these brands in different countries, we are able to build on a network of partnerships all over the world which we plan to strengthen and develop.”
Last month, David Gilbertson stepped down as Emap's CEO amid concerns with private equity ownership.
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