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UFI to hold first ever Australia event

The Global Association of the Exhibition Industry (UFI) is to take its Asia-Pacific Conference to Australia.

The 2021 edition of the UFI Asia-Pacific Conference will be held in Melbourne at the Melbourne Convention & Exhibition Centre (MCEC). The conference will also be supported by the Exhibition & Event Association of Australasia (EEAA) and the Melbourne Convention Bureau (MCB). UFI anticipates an attendance of 250-300 delegates from event organisers and venues across Asia.

UFI’s Asia-Pacific Conference features two days of networking and learning as well as co-located meetings such as that of UFI’s Marketing Committee or its Association Committee meetings. The conference also includes a venue tour, a meeting of the members of UFI’s Asia-Pacific Chapter, a welcome reception for all delegates, city tours and much more.

The conference is usually held in late February and early March, and the specific date for the 2021 event will be confirmed in the coming weeks.

UFI’s CEO, Kai Hattendorf, said: “The entire UFI community is excited to bring our annual Asia-Pacific conference to Australia and we are particularly pleased that MCEC will be our host in 2021. MCEC was expanded and improved in 2018 and now with 39,000sqm of exhibition space, MCEC is the largest exhibition venue in Australia. UFI also has a long history of a strong working relationship with EEAA and we look forward to working closely with the association to put on a successful conference in 2021.”

Peter King, CEO of MCEC, stated, “MCEC is delighted to be the first Australian venue to host the UFI Asia-Pacific Conference in 2021. This leading event couldn’t come at a more crucial time and whatever the world looks like on the other side of Covid-19, bringing our industry together to create connections and knowledge share, will help make sure the exhibition industry plays an important role in the global economic recovery. Together with our partners we look forward to welcoming the UFI community to Melbourne and ensuring they experience the very best of our city.”

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