UFI releases second edition of Latin America research

UFI, the Global Association of the Exhibition Industry, has released the second edition of its ‘The Exhibition Industry in Latin America’ report.

The report expands on the initial edition released a year ago, and now covers 16 markets in the region: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Panama, Paraguay, Peru and Uruguay.

“We are very happy to show the results of our ongoing work to assemble and publish reference data for the exhibition industry across Latin America,” says Kai Hattendorf, CEO and Managing Director at UFI.

“The data shows the specific industry structures that exist across the region. Using our global methodologies and metrics, we can now also provide insights from this region, as well as comparisons with global industry developments.”

Some of the major findings and trends in the region, which were provided by 217 companies in mid-2019, prior to the Covid-19 pandemic, include the prominence of women in the exhibition industry, who hold 31% of top-level positions in the region, and the significant number of venues (61%) that have undertaken a renovation plan over the last two years.

The study also shows the good growth prospects of the exhibition industry in Latin America prior the pandemic, with 50% of the organisers surveyed believing there was significant room for growth and 35% believing there was “some room” for growth, while 26% were also interested in developing between two and five shows in the next year.

A total of 1,675 exhibition organisers were identified in the portfolio of 2018-19 events. Of these, 91% are local, 2% are subsidiaries and 2% are overseas and Latin multinationals. In terms of venues, Latin America offers 244 exhibition centres/convention centres designed to hold exhibitions or events, accounting for 2,366,794 gross square metres at the end of September 2020.

The report is available free of charge to UFI members in the member’s area of the UFI website, and to SISO members upon request.

Non-members can access the report by completing the order form here.