Tag: Svetlana Kulikova

Navigating foreign waters Expert OpinionFeatures

Lumière du Soleil’s Svetlana discusses the pitfalls of using the same marketing campaign material in multiple destinations. We operate in an age whereby international marketing is easier than ever. We have access to almost unlimited information, market entry procedures in many countries are relatively transparent and the success of numerous transnational corporations acts as an incentive for other companies to take this path. In the...

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