Tag: survey


Bau 2019 - Messe München / Loske - AUMA MesseTrend 2019 Europe

AUMA, the Association of the German Trade Fair Industry, has produced a new report, AUMA MesseTrend 2019, which reveals the exhibition share of marketing budgets in Germany is increasing appreciably. The acceptance of exhibitions as part of companies’ B2B marketing is a continuing trend, the report says, with more than a quarter (29%) of German companies active in the sector, keen to invest more money...

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New Events Industry Board survey to help identify EU funding infrastructure Europe

The UK Events Industry Board’s (EIB) Working Group for Infrastructure has launched a survey to help collate the value of EU grants, funding infrastructure and service-related projects that have benefited business events across the UK. Since Britain joined the European Union in 1973, the European Investment Bank has lent €118bn to help fund UK infrastructure projects. The EIB subgroup is keen to understand the current...

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German companies prefer trade fairs to digital, says new AUMA data Europe

AUMA, the association of the German trade fair industry, recently commissioned a survey of German exhibiting companies, comparing the advantages of trade fairs over digital tools. The survey, which was carried out by KANTAR TNS, found that German companies consider trade fairs to offer considerable advantages for their B2B communications. 99% of the exhibitors surveyed consider personal contact and the opportunity for direct networking to...

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RAI report offers fresh insights into exhibitor customer journey Europe

RAI Amsterdam has been researching how companies can ensure they make the most of their participation in exhibitions, and tracking the exhibitor’s customer journey. The new research offers tips for every phase of that exhibitor journey in this second RAI Insights report. The new information is designed to help exhibitors at trade shows and other events increase the impact of their brand, while also enabling organisers...

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HKTDC survey at Electronics Fair highlights trade fears from Sino-US political friction Asia

The recently concluded 38th HKTDC Hong Kong Electronics Fair (Autumn Edition) and the 22nd electronicAsia attracted 87,000 buyers from 139 countries and regions over a four-day period. Buyer attendance grew from a number of countries and regions including mature markets such as Canada, Italy, Singapore, Taiwan and the UK, and emerging markets such as Brazil, the Chinese mainland, India, Indonesia, Malaysia and Russia. More than...

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It-sa survey reveals key trends in IT security Europe

Sectors like the healthcare industry have a need for action in IT security, and are also doing more than others to invest in better IT infrastructure. That was one of the takeaways from the IT Security Trend Barometer, released in advance of the it-sa exhibition concluding at Nuremberg Exhibition Centre today, 11 October. The survey spoke to it-sa exhibitors. It also found that GDPR regulations,...

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Does living in a major tourism destination make you happy? World

A new global survey is aiming to answer this question, finding out whether tourism is having a positive or negative impact on the lives of local residents. The survey, called ‘Planet Happiness’, is being conducted in World Heritage sites. It aims to show that measuring community wellbeing and happiness is just as important a metric as GDP, money and perpetually growing visitor numbers. Planet Happiness...

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London ranked #1 for EMEA events in new Carlson Wagonlit survey AfricaEuropeMiddle East

CWT Meetings & Events, a division of Carlson Wagonlit Travel, has unveiled its predictions for the top ten cities in Europe, Middle East & Africa for 2019 events. The ranking is based on proprietary and industry data in CWT’s 2019 Meetings & Events Future Trends report, to be published later this week. It features each city’s 2018/17 positions in brackets: London, UK (1/1) Moscow, Russia...

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UFI and Explori undertake biggest ever global visitor study World

This summer, exhibition research specialist Explori is undertaking a major global research project in partnership with UFI, the global association of the exhibition industry and supported by the Society of Independent Show Organizers. The report, titled ‘Global Visitor Insights’, will be the biggest ever study into today’s trade show visitor and aims to illuminate their future expectations of trade shows. Explori is inviting all B2B...

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