Tag: research


GL events UK releases ‘Good Event Guide’ Europe

GL events UK has launched ‘Good Event Guide’, offering organisers tips on how to improve their event. The guide emphasises the importance of sustainability, CSR and health & wellbeing in the industry today. It can be viewed here. Contributors include We are the Fair’s Nick Morgan, The Bulb’s Selina Donald, and A Greener Festival’s Claire O’Neill. They discuss tips for improving sustainability, case studies of good...

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UK tourism industry confident despite Brexit, says UKinbound research Europe

UKinbound has released its latest Business Barometer Figures, which show confidence levels across the tourism industry are on the rise. The research, which was collected by Qa Research, found that 59% of UKinbound members stated they were confident about business in the upcoming 12 months. This was the highest rate recorded since October 2017. The increase in confidence was influenced by an influx of forward...

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New UFI Barometer reports turnover increase across the global industry World

Between mid-2018 and the end of 2019, a majority of exhibition companies from all four global regions indicated Gross Turnover increases, according to the latest edition of UFI’s Global Exhibition Industry Barometer. UFI is the Global Association for the Exhibition Industry, and its research takes a regular pulse of the industry. The new data indicates the positive outlook is especially strong in both the Asia/Pacific and Middle East/Africa...

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German companies prefer trade fairs to digital, says new AUMA data Europe

AUMA, the association of the German trade fair industry, recently commissioned a survey of German exhibiting companies, comparing the advantages of trade fairs over digital tools. The survey, which was carried out by KANTAR TNS, found that German companies consider trade fairs to offer considerable advantages for their B2B communications. 99% of the exhibitors surveyed consider personal contact and the opportunity for direct networking to...

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UFI releases research on women in the exhibition industry World

UFI announced the results of the ‘Women in the exhibitions industry’ research at its 85th Global Congress in St. Petersburg, Russia. The research is a joint project between UFI and its media partner m+a, providing insights into the perception of women’s and men’s skills in the workplace, the potential for advancement for women within the industry and details of the different female career drivers. More than...

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New AIM White Paper provides key exhibitions advice World

Media and advertising consultancy The AIM Group has released a new White Paper, on how to innovate at exhibitions and satisfy sponsors and exhibitors. The paper is called “promoting and selling an exhibition: innovate ideas to do it with success”, and is signed by Kristofer Herlitz (pictured), senior expert in the meetings industry and country manager of AIM Group’s New York office. Herlitz commented: “Along...

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72% of organisers report rising revenue in new Lippman research Americas

A record 72% of event organizers reported a rise in sales revenue from exhibit space at their most recent event, according to a new survey from Lippman Connects. The 2018 Benchmarks & Trends in Exhibit and Sponsorship Sales was conducted in conjunction with Exhibit Sales Roundtable (ESR). It also found that only 15% of organisers saw a decline in exhibit sales revenue, and 13% reported...

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New CEIR research reveals how to grow attendance at events World

The Centre for Exhibition Industry Research (CEIR) announced today the release of the fourth report in ‘How to Grow Attendance’, its newest series for attendee marketers. It is titled ‘Plans on Where to Improve Approach in the Near-term Future’, and uncovers attendee marketer commitments to improving existing approaches and evolving with fast-changing market norms. CEIR CEO Cathey Breden said: “Marketing professionals today face enormous pressure...

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New UFI research shows synchronised global growth for exhibition industry World

UFI, the global association for the exhibition industry, has released the latest edition of its flagship Global Barometer research. One of its key findings is that, for the first time in the past ten years, all four global regions have reported positive turnover development simultaneously. This latest edition of UFI’s semi-annual industry survey was concluded in July 2018 and includes data from a record 312...

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