Messe Berlin has been officially awarded membership of the World Tourism Alliance (WTA). WTA members include national tourism associations, influential tourism enterprises, academic institutes and other institutions from around the world. The news comes ahead of ITB China, an international Messe Berlin spin-off set to take place from 15-17 May in Shanghai. Both parties say the partnership will help strengthen the communication between the global and...
As the Guest Events division at Messe Berlin restructures its services for organisers of trade shows and conventions, Anna Löhr-Freund (pictured) becomes head of the new trade shows & conventions division. “In terms of content there is a growing overlap between the various event formats, so it was only logical that we should take this step. It makes it easier to concentrate our expertise on...
Turnover for the Messe Berlin group of companies is forecast to reach 238 million euros, marking an increase of 27 per cent over the base year 2013 (188m euros).
Germany is home to half of the world’s top ten highest-grossing exhibition organisers, new research shows.
The UK-based organiser of the Allergy and Free From (A&FF) Show didn’t have to wait for exit surveys to know its latest edition was a hit; one look at visitors’ shopping bags said it all.