Tag: marketing


Europe

The MECC Maastricht in The Netherlands is launching a new international marketing campaign to align with its new €49m expansion, beginning in June. The campaign will come courtesy of Eindhoven advertising agency Megawatt. Its aim will be to convince the target market – organisers of congresses, trade shows and events – that the  MECC Maastricht is the best choice for events. MECC Maastricht’s current campaign...

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RainFocus hires Kevin O’Rourke as Executive Vice President of Global Sales World

Events marketing platform RainFocus has announced the appointment of Kevin O’Rourke as executive vice president of global sales. O’Rourke, who brings with him an established background in the events industry, will drive the sales strategy behind the company’s go-to-market plan as well as expansion into new markets. His career, which spans 18 years of sales leadership, started with 10 years at Dell EMC taking on...

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Confex panel: The future of the industry Europe

The final panel on day two of International Confex took place on the main stage, where a panel of industry experts discussed ‘the future of our industry’. On the panel were El Clowes, Unicorn Events, Bruce Rose, The Live Group, Amber Maher, EIGHT PR & Marketing, and Hollie Light, AAT Events. One of the topics of discussion was millennials, and the challenges of appealing to...

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Global expansion for newly branded DRPG World

Creative communications group DRPG are opening four new offices, including Cologne, Illinois, Dublin and Belfast, increasing the groups locations to seven. The group has also announced a multimillion-pound expansion plan for 2019, which includes a 15,000sqft extension to the Worcestershire Global Headquarters. This will include digital design and motion graphics studios, a team wellbeing centre, a dedicated space for the DRPG training academy and a rooftop recreational terrace. After...

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Informa’s London On Water Boat Show rebrands as London Yacht Show Europe

The London On Water Boat Show in the UK has been rebranded as the London Yacht Show ahead of its 2019 edition, taking place from 8-12 May. The rebranding provides a better fit for manufacturers and dealers who attract high end net-worth customers, giving them a platform to showcase their models, on water, in the City of London. Andrew Williams, president, maritime, Informa Global Exhibitions,...

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Are you utilising social media properly for your event? World

A new report by Aventri and Little Bird Told Media is aiming to provide insight into how the events industry makes use of social media. Among the key findings was the fact that 96% of survey respondents said they used social media for marketing, but only 38% said they used it for crisis management. 87% used it for customer engagement, 77% for news, 65% for...

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UFI launches the 2019 UFI Awards World

UFI, the global association of the exhibition industry, has announced the launch of the 2019 UFI Awards. Organisers, venue operators and service providers are all encouraged to enter and share best practice across five categories: HR management, digital innovation, marketing, operations & services, and sustainable development. The deadline for all awards applications is 1 March 2019. Awards are managed and led by UFI working groups,...

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Event Horizon: Do you understand the younger generation? Expert Opinion

“A region in spacetime beyond which events cannot affect an outside observer.” Event Horizon is a column by new EW recruit Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this second instalment, he treads the perilous waters of Instagram, millennials and avocado toast to bring back some tips for the event industry’s older generation.   On 26 October, I attended...

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Understanding the visitor experience Expert Opinion

By Caroline McGuckian, COO at Meshh When asked what is the single most effective B2B content marketing tactic, 81% of marketers ranked events as their first choice, ahead of case studies, webinars and blogging, to name just a few. With this in mind, it’s no surprise that recent years have seen the increasing adoption of event marketing. Participatory events with bite-size content that is relevant,...

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Will digital marketing take over trade shows? Expert Opinion

Stanley Tan (pictured below), digital marketing manager at Selby’s, examines whether the trade show is at risk in the era of digital marketing.   In recent years, the amount of interest for digital marketing has skyrocketed, while trade shows have been declining. With digital marketing, you can reach millions of people with Facebook, and by spending 10% of your TV advertising budget, you can reach...

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