Tag: investment

RainFocus secures $40m investment for event marketing platform Americas

Event marketing platform RainFocus has announced a US$40m strategic growth investment from JMI Equity, a growth equity firm focused on investing in software companies. The funding will be used to for expansion and accelerating the company’s product development efforts, says the RainFocus CEO JR Sherman (pictured), former President at Lanyon and Active Network. “The culture and team at JMI are uniquely suited and equipped to...

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ITE Group places first Bett with $1m investment in Learnit World

Global event organiser ITE Group, organiser of the UK’s leading edtech event, Bett, has announced it is to lead a $1m investment in Learnit. Learnit is a new event for the global learning ecosystem that will take place the same week as Bett. Learnit will be held, 24-25 January 2019, at the QEII Centre in London, and organisers hope to attract 1,000 attendees. Anil Aggarwal, co-founder...

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Top tips on how to measure return on investment once the party’s over Expert OpinionWorld

Knowing why you’re holding a particular event, and being able to objectively measure the results against your initial criteria, is a crucial element of event organisation, but it is the one part that’s often overlooked after the excitement of the event is finished. Ahead of IBTM World 2018, EW asked two ROI experts what their top tips are for measuring return on investment at events....

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