Tag: Gleanin

WBE extends partnership with Gleanin into 2019 Europe

B2B event organiser UK-based Western Business Exhibitions (WBE) has confirmed it is to continue its partnership with event tech provider Gleanin for its 2019 events. WBE was recently acquired by Nineteen Group and owns seven trade publications and runs 10 B2B events in the UK, concentrated in the health & safety, facilities, engineering and security industries. In 2018 17% of all registrants to WBE events...

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The power of social Features

Earlier this year, Easyfairs announced that it would be rolling out Gleanin’s social referral platform across its international trade event portfolio. EW caught up with the organiser and tech company to find out more.   Getting attendees to an event is the goal of every event organiser, but each has their own unique way of approaching the issue. For Alison Church, marketing director – UK & Global...

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Easyfairs to continue Gleanin rollout World

Easyfairs, organiser of events including Packaging Innovations London and Advanced Engineering, has announced it will be continuing to rollout tech provider Gleanin’s referral marketing platform – Gleanin Connect – across its extensive portfolio of international events. After experiencing success using Gleanin Connect across a number of visitor acquisition campaigns for its events portfolio run out of the UK during 2016, Easyfairs has now implemented the...

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RAI Amsterdam extends partnership with Gleanin EuropeRegion

Event technology provider Gleanin and organiser RAI Amsterdam have announced a new partnership which approves the use of the Gleanin’s referral marketing platform, Gleanin Connect, across the entire B2B portfolio of RAI Amsterdam’s events and exhibitions. The announcement comes following a successful pilot phase that took place throughout Autumn/Winter 2017, in which RAI Amsterdam trialled Gleanin’s social media referral technology to assess its capabilities in...

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